Ami Probashi
“Empowering Global Migrants Through Digital Autonomy.”
THE CHALLENGE.
Millions of aspiring overseas workers face complex bureaucratic hurdles, fraudulent middlemen, and confusing paperwork when preparing for international employment. The original Ami Probashi app needed a comprehensive UI/UX overhaul to serve users with diverse literacy levels and varying smartphone capabilities.
THE THINKING.
Radical clarity and zero cognitive load. Every workflow—from BMET registration and clearance to passport verification, pre-departure orientation, and direct job applications—was redesigned into step-by-step, icon-supported micro-journeys.
THE DIRECTION.
Deep emerald forest tones (#006A4E) honoring Bangladeshi national identity, crisp card containers, high-contrast typography, and universally intuitive service iconography.
THE IDENTITY.
Bold, athletic display typography for the case study presentation reflecting migrant resilience and ambition
Standardized icon system for official services: BMET clearance, medical center bookings, vaccine certificates, and BRAC services
Clear verification badge states eliminating confusion regarding application approval status
THE WEBSITE & INTERACTION.
Streamlined job search interface with clear salary breakdowns (e.g. Riyal/month) and direct apply flows
'Services Near Me' location-based discovery module for physical training centers and medical test hubs
Fast mobile-first layout optimized for low-bandwidth cellular connections
THE RESULT.
The redesigned product architecture dramatically lowered application abandonment rates, giving millions of expatriate workers safe, transparent, and direct access to life-changing employment overseas.
FULL SYSTEM PRESENTATION.
Semla AI
AI Platform & Web Design